Fiat is the largest vehicle manufacturer company in Italy, founded in 1899. This company was known as the "Societa Anonima Fabbrica Italiana Automobili Torino." The company has been known as its years by its short form FIAT that’s meaning is “Let It Be Done.” With the passage of time, Fiat has made its fortunes and name by targeting two different markets: performance and sports enthusiasts as well as buyers looking for reasonable family transportation. Later than a century, Fiat makes its mark in both areas currently.
Giovanni Agnelli was one of the company's founders who was an innovative entrepreneur and in 1902 became a Managing Director. The Agnelli family has been a part of Fiat management since; the first Giovanni Agnelli's grandson headed the company from 1966 to 1996. Now his grandson, John Elkann is serving Fiat as vice-chairman of the board of directors.
Fiat's most innovative and best-selling models throughout the years include the econobox Panda, the sporty Spyder, as well as the sturdy hatchback Punto. Even Fiat’s four-wheel drive is surprisingly capable off-road. The famous Giorgetto Giugiaro presently leads the professional designing team of Fiat. His trademark curvilinear style has motivated several imitators in the North American and European markets.
Fiat 500 supermini turned Fiat’s destiny around. Fiat is now offering an excellent selection of powerful vehicles aimed at the style-conscious motorist including Convertibles, Crossover as well as MPV’s. The ‘TwinAir’ system, has allowed Fiat to perform well in the era of fuel economy and efficiency. Being in partnership with Mazda, Fiat is manufacturing a vast range of rear-wheel drive convertible sports car.
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